A recent study done in New Jersey, took 113 typical manufacturers (if there is such a thing) and compared their marketing strategies to the top 25 manufacturers in the same state. As expected, the study showed that the top 25 companies had better marketing strategies and this was definitely the reason for their success – duh! More money + more marketing = more successful company.
Benefits of Social Media for Manufacturers
Social media, while originally developed for personal use, has quickly become a viable tool for companies wanting to keep their customers updated regarding new products announcements, company developments, new service offerings, etc. Some social sites, such as Linkedin, also offer the ability to create “groups”; where like-minded individuals can come together to partake in online discussions.
4 Q&A Platforms to Help Your Company Develop Industry Authority
With the enormous amount of attention on social media and the large amount of content creation required to run a successful social marketing program, most companies opt to do nothing more than secure their brand with top social sites such as Facebook, Twitter and Linkedin. However, there is a little known social arena that will help your company become authoritative industry leaders with very little time spent each month on content creation.
SEO Firms Paying For Credentials
Just yesterday I received a magazine (unsolicited) from a major SEO Evaluation firm and in this recent issue, they were listing companies that had won their top awards for being quality web marketing firms.
Use 301 Redirects to Avoid Duplicate Content
Have you ever found that you have more than one page of information that is almost exactly like another? Maybe you’ve redesigned your site and orphaned a couple of pages which then were rebuilt with the exact same content under new filenames.